Mystery solved: It's Suzi Weiss-Fischmann, the co-founder and artistic director of OPI, who was kind enough to let us pick her brain.
Cosmo: So, how does the nail polish naming process work?
Suzi: I create all of the shades first. Soon after,
six of us sit in a boardroom to come up with the clever names. Usually
you can find us eating something unhealthy; it really gets our ideas
flowing! If you notice, some of our polish names even take a play on
food. "Suzi is Hungary Again"
is one of the most popular. The idea for this name was me around 3pm
asking around the office if any one has a good snack. Many of the names
come from our life experiences—good and bad—and our travels.
Cosmo: Do you ever take suggestions?
Cosmo: Do you ever take suggestions?
Suzi: We don’t take suggestions
outside the boardroom, but sometimes we invite someone on staff to sit
in as a guest listener. I've found over the years that our guests have
some of the best ideas!
Cosmo: What is your favorite polish name ever?
Suzi: I love polishes with names that tell a story. In 2006, we had the OPI Mexican collection color, and My Chihuahua Bites!—a
bright orange polish that earned its name because the weekend before, I
was bit by a chihuahua. Ouch! Not the best story, but a great name and
polish certainly came out of it.
Cosmo: How do you decide on your colors?
Suzi: I always look to the fashion trends
from Paris and Milan so I can see what fabrics and color schemes the
top designers are using for the upcoming season. Then I try to envision
what would look best in nail polish. Our themes run alongside what is
current in pop culture. With the release of the new Disney movie Oz: The Great and Powerful,
we created an OPI line with names from the movie alongside colors that
best fit the characters. Two times a year we do our seasonal
collection. I find the most inspiration for colors in countries I have
visited.
Cosmo: You've done polish lines with Mariah Carey and Katy Perry—are there any celebs you're dying to work with in the future?
Suzi: I am so lucky because when it comes
to celebrities; they love the brand. I don’t have to do much to
approach them. The new celebrity OPI line is someone I have been wanting
to work with forever, I can’t tell you who, but I know you will love
them!
Article by Danielle Adone at cosmopolitan.com
Photo: Courtesy of Getty Images
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